No matter how advanced our technology has become, the size of the
world has not changed. People and businesses still stretch across
continents, some separated by thousands of miles. The Cloud and the
internet helps build bridges across these distances, but not even the
most sophisticated of mobile applications can completely fill in the
gaps left by differences in locations. To make matters even more
complicated, each business has its own niche that it occupies. As
everyone knows, there are hundreds of competitors for each runway, and
each business races to stay on top. During this struggle, a business
“runner” aims for the quickest and most efficient way of getting things
done, but this approach can sometimes cause them to miss out on benefits
they would have if they slowed down; or just had a helping hand.
Partnerships can do wonders for your business. Not only can a
partnership help you make that decisive leap across the chasm of
international affairs, but partners can also assist your business in a
large variety of ways. Where some partnerships are based purely on the
sharing of sales and profits, others are based on boosting each
partner’s strengths and eliminating their weaknesses. In this case, the
saying of “two heads are better than one” applies literally. One company
only has so many hands. Despite the fact that reaching out in hundreds
of directions is the best way to make sure that one stays ahead of the
game, that reach is limited unless one has friends, colleagues, and
business partners as their side.
So, what is a Partnership?
Partnerships are formed when two or more companies with the same
goals come together to form a mutual beneficial relationship. Perhaps
they have a common set of ideas or a specific set of needs that they
feel could be addressed better with cooperation. Forming this type of
relationship is often the most logical and efficient way of
problem-solving on a higher scale. Two partners working jointly can
create a better, combined environment that benefits their mutual
customers and bottom lines. Not only does creating a partnership build
firm trust between companies all across the globe, doing so also helps
create synergy – a key factor in continuous growth and improvement of a business.
Here with ZAP Technologies, we’ve recognized this need and have
joined with many partners in recent years to help make our solutions and
services well-rounded, solid, and dependable. Some of our partners help
their customers implement our tools to their customer base. Others use
their extensive knowledge of business development to help make more
users aware of our products and how they can help drive their own
company needs. Still others work more closely with us at a technical
level. Every day, we collaborate to address the complex system of
technological needs of the growing software testing market ecology. All
of us recognize that, with the help of our partners, we can accomplish
much more.
Having 100 friends is often better than having $100!
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